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But fame hasn't come with size, and self-promotion is one of the only things this rather confident group doesn't claim to have mastered. An Epsilon timeline Its first client is Mr.
Brierley's fraternity, Sigma Alpha Epsilon. At one point the shop repped 40 other fraternities, helping them convert their 3-by-5 information cards and Addressograph-plate alumni records to computer tape; communicate with alumni; and fundraise.
The agency changes its name to Epsilon, which in higher set theory means "is a member of," as other groups such as PBS stations, symphonies, AARP and the Nature Conservancy came aboard as clients. Epsilon signs its first commercial client, United Red Carpet Club. It also signs the San Diego Zoo, with which it continues to work today. AmEx sells the agency to three investors: Graylock, Bain ventures and Bob Mohr. And where they are, according to one industry analyst, is sitting leadership positions in some key areas, including database-management platforms and technology, e-mail, data, and loyalty programs.
Data-driven approach Prior to becoming part of Alliance Data Systems inEpsilon had four other owners, Dating meta ua go diego American Express.
After the ADS deal, Epsilon went on a shopping spree of sorts, snatching up some significant properties such as Bigfoot Interactive inDoubleClick's e-mail business in and Abacus, one of the largest providers of offline consumer data, in Kennedy said what distinguishes Epsilon from its competitors, which he identifies as everyone from Acxiom to Digitas to Rappis its quantitative, data-driven approach.
We debate internally on whether marketing is more of a science or an art. We believe it's both, and that's the perspective we bring.
In March of last year, the agency introduced Purple at Epsilon, its creative shop of people. Purple is run by David McRae, who said that along with creative services, the unit provides project, account and campaign management. One of the main tools Epsilon uses for clients is Sonar.
The idea behind it is to deliver the most meaningful content to consumers at very specific touch points.